blech

One of the things that fascinates me is the way a lot of young people seem to use Tumblr, which is basically as a positive, aspirational alternative to the social networking institution they’re accustomed to: Facebook. Rather than forcing them to represent themselves as they are, which I think is Facebook’s major goal, Tumblr allows them to represent the romantic self (or selves) they wish to be. I think this is a big part of the intense emotional attachment a lot of people seem to have to Tumblr.

Facebook is currently #1 in terms of time spent online, but Tumblr recently became #2. I think this is because they both appeal to intense human desires, but I would argue that off the two Tumblr appeals to the more positive.

Buzz Anderson, quoted by Fred Spears in an interview with Pixel Union. (via blech)

Buzz is awesome.

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    "One of the things that fascinates me is the way a lot of young people seem to use Tumblr, which is basically as a...
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    Pixelunion Staff Interview Buzz Anderson (Director of Mobile Development at Tumblr):
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    Pixel Union interviews Buzz Anderson: Facebook is a Borgesian map: the map is the territory, because you end up living...
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