The latest news on Foursquare’s partnership/investment from Microsoft got me thinking. Apologies for the tone/grammatical mistakes below - I’m writing quickly before the urge to put my thoughts down whimpers away with the deluge of today’s tasks.
I love Foursquare. I love it’s potential to change the world. I think about location a lot. I think geography is the third pillar in our future world, and Foursquare had a great opportunity to not only shake things up but also be the killer experience.
The press release for Foursquare’s 7.0 from TechCrunch today is interesting, if not terribly informative. This article is a great example of tech reporting in 2013 - a quick stab at analysis but mainly a conduit for the company’s evolving pitch.
I love love the new design - but at it’s core, the value proposition not set.
Disclosure: My wife used to work for Foursquare, but we rarely discuss our product management work in detail. I’m writing as a fan of the service and as a fascinated observer of the current state of press reporting on tech product development. I love the idea of location-ness in our lives.
Foursquare geeks may enjoy this one:
Check-ins can be sent on to foursquare (and again re-broadcast to Twitter, etc. or to your followers or just “off the grid”) but the important part is: They don’t have to be. As much as this screenshot of my activity on foursquare cracks me up it’s not actually representative of my life and suggests a particular kind of self-censorship.
But he then goes beyond that to introduce some new taxonomies that should be interesting cases for Explore:
Second, privatesquare has its own internal taxonomy of event-iness. It is:
- I am here
- I was there
- I want to go there
- again again
- again maybe
- again never
Much more nerdiness into the project if you’re so inclined over at Near Future Lab.