Designing Selfie

When building Selfie, we considered design very seriously. Only the product with the highest standards of beauty, pixel-perfection, and Jony Ive form-function of shapes, colors and brushed metal was allowed to grace the hands of users. And we also had rules. We love rules here at Imagist Labs.

  1. Icons: Conform to Apple’s guidelines for icons. Icons are the first bits of your product a user interacts with. It’s important.
  2. Colors: Use the defaults whenever possible. They’re defaults because they have been tested by experts smarter than you.
  3. Buttons: If you must have text, make sure they’re really small. They’re buttons for chrissakes. If you can’t make users feel the want to tap your button, all the copy in the world won’t change that.
  4. Core product value: For us, it’s about the faces (stupid.)
  5. Shapes: Circles and squares go perfectly well together. Don’t be afraid to mix things up, like having avatars be circles and squares. 
  6. There are no constants but exceptions: Ugly is the new pretty. Flat is the new texture. Getting the product out kicks pixel perfection’s ass.

Capital D for design ya’ll.

When I’m introspective about the last few years I think the biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native… because it just wasn’t there. And it’s not that HTML5 is bad. I’m actually, on long-term, really excited about it. One of the things that’s interesting is we actually have more people on a daily basis using mobile Web Facebook than we have using our iOS or Android apps combined. So mobile Web is a big thing for us.
Mark Zuckerberg @ Disrupt SF 2012. (via tobie)