Jessica in the middle of one of her interviews with a Tumblr creator.
I’ve always wanted to be a journalist - and after middle school daydreams and college writing courses and a brief stint as a wannabe travel writer in 2006, I realized what a tough business it was and quit.
But my love for the craft of long-form journalism stuck, and in the last year, the rise of editorial teams within large tech platforms heralded a possible new age where original content and user-generated content could have co-existed. Twitter Stories, Facebook Stories and Tumblr Storyboard all tried to mine what their communities were doing.
Except Tumblr was different. More than just a mouthpiece that relayed how these platforms made users lives better, Storyboard had bonafide journalistic credentials: they were reporting on what people were doing creatively and were not just marketing case studies.
And Storyboard exemplified — perhaps in a vaccum of 2012 — how Tumblr thought of itself: not just as a technology platform, not just a user-generated content community, but in interviews and logo design and pitches and blog posts, as a place for creators. Tumblr always aspired to be the intersection between tech and liberal arts, using a well-designed technological foundation to spur humanity’s creative output. It’s that ambitious. It’s one of the reasons I loved being part of the team. More than just a platform for self-expression, Tumblr wanted to be a platform for creativity.